Know the Types of Tiktok Ads to Maximize Business

 

The Tiktok application is a very popular social media platform today. You can use it as a medium for promotion in the form of digital marketing. Even today, there are many brands and marketers who try to use Tiktok ads as a place for product promotion. Here are the types of Tiktok Ads that can be maximized

Types of Ads on Tiktok

1. Brand Takeover

If you watch a video on the YouTube platform, you will definitely see an ad at the beginning of the video. The branding method for TikTok ads is pretty much the same. This screen appears immediately after the user opens the TikTok social media application. TikTok ads are displayed in full screen mode and take 3-5 seconds.

Users can also skip this type of ad. If you choose to run this type of TikTok Ads, you should keep your message as short and clear as possible. Depending on your goals, you can also place a link in your ad that points to your website, marketplace or landing page anywhere.

See Also : Types of Digital Ads Service

2. Hashtag Challenge

Basically, TikTok and hashtag challenges are two things that always go hand in hand. Simply put, the Hashtag Challenge is a challenge for active TikTok users to create videos on a specific topic. In 2020, there are several hashtag challenges that are very popular in Indonesia, from informative hashtags to ridiculous hashtags.

However, the challenge of these hashtags is more than just a place to create content. It can be used as an advertising medium in it. Unlike the TikTok ads that were on the previous Pin, this type of TikTok ads will appear on the discovery page. These ads are usually placed at the top of the page or at least near the top of the page.

Using this type of TikTok ad, you can challenge content creators to create videos on a specific topic. Next, you need to insert the video later using the hashtag challenge set in the subtitle area. You can use this method to attract someone interested in your product

3. Branded Augmented Reality

All TikTok users will be very entertained by the presence of filters and stickers. These two features are one of the most powerful recipes for attracting the attention of TikTok users. Uniquely, you can use AR branded TikTok ads. If many content creators use filters and stickers created by your brand then it can be said that this is a free promotional event.

Therefore, if you use AR TikTok Ads, make sure the filters and stickers created are entertaining to your users or followers. Otherwise, other content creators definitely don't want to use it automatically. You need to be able to design filters or stickers that match what's going viral to increase fans

There are many types of tiktok ads that you can maximize to promote the products offered. With so many tiktok users today, it will certainly bring greater opportunities to the development of your business. In addition, the products marketed will also be better known by the wider community.

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